Today, there are four generations in the workforce – Traditionalists, Baby Boomers, Gen-Xers and Millennials.
And when it comes to whether they aspire to be in the corner office or whether they’re appalled with those who believe jeans should be everyday attire, here’s what they say:
Only two of the six categories aren’t an exact high to low or low to high representation of the generations in order of age. (i.e. both Traditionalists and Boomers have the same high need for ergonomics and noise tolerance is equally medium-high for Gen-Xers and Millenials)
Similarly to HR (as above), advertisers, marketers and communicators are always talking about trends with the various generations. Recognizing that some people hate being categorized by their generation (especially when they don’t fit the stereotype) this month’s APEX blog challenge will explore the generations – leaving nothing off limits.
Maybe it’s surprising facts about the sex lives of traditionalists, the significant library usage of Millennials or how Boomers really do love Gen-Xers most (fingers crossed).
Statistics Canada defines the generations by its Census numbers, but a quick Google search finds all kinds of generation definitions roughly outlined as
- Traditionalists or Maturists or Greatest Generation or Silent Generation including parents of Boomers (1919-1940), WWII Generation (1941-45) (all born between 1919-1945ish)
- Baby Boomers including Generation Jones (1954-1965) (all born between 1946 to 1965ish)
- Generation X (Gen X, Gen-Xers) including Baby Busters (1966-1971) (all born between 1966 to 1980ish)
- Millennials (Generation Y) (all born between 1981 to 1992ish)
- Generation Z or Post Millennials (1993-2001)
Or rather than defining by years, some of our blog posts may also target the generations by technology use or consumption:
Or maybe there’s some new way that a generation(s) should be defined that some APEXers will explore. It’ll be all over the map but, we’ll all be talking about generations. Stay tuned…
Diane Bégin is a Gen-Xer who appreciates learning about generational trends, but equally appreciates it when people don’t live up to their age-related stereotypes.