InsightsPOSTED May 28, 2019

#FutureForward: Love to Learn

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In our #FutureForward series we ask members of our APEX family to share their insights into what two skills they think will still be relevant in public relations, communications, marketing and digital in 30 years.

Danielle Scott, senior consultant at APEX Public Relations, shares why she believes that being a lifelong learner is crucial to the future of any practitioner.

“Wisdom is not a product of schooling but of the lifelong attempt to acquire it.” – Albert Einstein

One of the things that has always served me well in my career (and in my life) is the willingness to want to learn how to do it better, how to do it differently, how to do it and remain curious and open to all opinions and approaches.

The craving for lifelong learning whatever that may be for you – whether in work or your personal life –is something that will never fail you.

Our world continues to change very quickly and it’s on all of us to keep up. In order to do so, we must remain creative, be curious and most of all never stop learning.

Here are my top tips to become a better learner:

  1. Put it into practice: As you acquire new learnings throughout your life – apply them. The knowledge you gain throughout your career (and in your life) won’t be useful unless you use it.
  2. Teach others: Choosing to mentor, coach or even discuss ideas with friends and family members is a great way to retain what you learn, spread your knowledge and help build other skill sets as well.
  3. Be open to changing your point of view: Actively seek out viewpoints that are different from yours. While you may not always shift your opinion, it’s important to at least be open to listening to others – and to shifting your PoV if needed. 
  4. Follow your passions: Self-education can be enjoyable, particularly if you make a concerted effort to follow what you’re passionate about.

Ultimately, businesses want to partner with agencies that have significant knowledge and expertise. If you are looking for a team that is willing to go the extra mile to learn as much as possible about you and your needs, visit our website or email us at

Danielle Scott is a senior consultant at APEX Public Relations

Check out more of our #FutureForward series to know what other skills are expected to stand the test of time 30 years from now. 

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