InsightsPOSTED February 22, 2016

Follow February: Gini Dietrich, CEO of Arment Dietrich

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For February, APEXers are dedicating a whole month finding out what topics, people or hashtags people follow religiously.

Next up….

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Gini Dietrich

CEO of Arment Dietrich, Founder of and Author of Spin Sucks: Communication and Reputation Management in the Digital Age 


1 As an individual who others follow for industry news, what topic, person or hashtag do you follow religiously for inspiration/news?

“That’s like asking me to name my favorite child! Of course, I follow anything PR-related. The good, the bad, and the ugly. I’m introduced to a lot of new voices through the Spin Sucks readers, who send me links to articles. I have a Feedly feeder full of blog and news subscriptions. And I have Talkwalker alerts set up for things such as PR measurement and social media news.”


2 Why do you follow that topic?

“My job is two-fold: I’m the leader of a marketing communications firm in Chicago and I run the PR blog, Spin Sucks. You could say I am completely and totally immersed in the PR industry, which is why it’s just part of my blood to keep up-to-date all on things PR.”


3 Why should others follow that topic or individual?

“If you’re in PR, of course you should follow the topic. It can be as broad as general things hitting the industry, such as why AVEs are the wrong metric, why PR finally has a place at the table, or what journalists are saying about the “evil” side, or you can get very specific, such as healthcare or financial communications.”


These questions  were compiled by account coordinator Cole Douglas. Who or what do you follow? Let us know here or on Twitter

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