InsightsPOSTED February 4, 2015

Follow February: ELLE assistant beauty editor Victoria DiPlacido

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For February, APEXers are dedicating a whole month finding out what topics, people or hashtags people follow religiously. Next up…

Victoria DiPlacido

Victoria DiPlacido
ELLE Canada Assistant Beauty Editor

1. . What topic, person or hashtag do you follow religiously?

“I follow all of the Kardashian-Jenner women (Kim, Kendall, Kylie, Kris, Kourtney and Khloe) on Twitter and Instagram.”

2. Why do you follow them?

“They’re the First Family of social media, and (admittedly, arguably) the perfect case study for how to do social media marketing right. Or, at least, how to use social media to your advantage.”

3. Why should others follow the Kardashian-Jenner women?

“As someone who has seen a grand total of three episodes of Keeping Up With the Kardashians, you don’t need to be a fan of their reality show to appreciate their social media game.

Follow them for game-changing beauty looks.

Follow them to challenge the notion that it’s impossible to be jealous of a small child (See: any image ever of North West).

Follow them to see how they promote their products, how they use hashtags, engage their followers and address controversy.”

These questions with Victoria DiPlacido were compiled by Diane Bégin. Who or what do you follow? Let us know here or on Twitter. Also check out what others said.


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