InsightsPOSTED June 25, 2015

Explore scenic Saskatoon

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Leading up to Canada Day, the APEX team is having a great Canadian scavenger hunt, exploring media markets across the country.

Our next destination finds us out west in a city named after a sweet blueberry-like fruit and for which its scenic landscape has been compared to Paris.

Saskatoon,, @CityofSaskatoon (25,000 followers)

1. Population

2. Mayor

3. 3 interesting facts

  • Likely the only drive thru perogie restaurant in Canada (Baba’s Homestyle Perogies)
  • The South Saskatchewan River runs through it, which is why Saskatoon has seven bridges (likely the origin of its Paris of the Prairies name).
  • Saskatoon’s nickname is POW for its main industries (derived from potash, oil and wheat).

4. Rivalries

  • Regina

5. Known for

  • “Paris of the Prairies” (also referenced in the Tragically Hip’s lyrics: “Sundown in the Paris of the Prairies”)
  • Named after the Cree word for the Saskatoon berry found in the prairies

6. 5 local bloggers

7. 6 local hashtags

8. 4 upcoming events

9. Go-to source for anything local

10. 3 magazines

11. 3 media personalities

12. Dailies

13. Local TV

14. Up to 10 radio stations

Diane Bégin, Merissa King, Cole Douglas and Brandon Iaboni collaborated in exploring Saskatoon. See where else we go in our great Canadian scavenger hunt.

Photo credit: krystian_o at

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