KAO – the international personal care products company, asked us to create a high impact long lead media launch for their John Frieda brand – as it entered the home hair colour category for the first time.

We set out to develop a premium event that not only introduced long lead editors to the new product but told the larger John Frieda story – by taking them all to London, England.

We handled every element of the trip, including flights and accommodations, private event spaces, catering, décor and signage, entertainment and transportation for 19 people – no small feat when you’re coordinating it all from 3,500 miles away. But we delivered a completely unique and custom experience that immersed editors in the brand and gave them a full understanding of John Frieda and the product.