Follow February
Jennifer Stein, guest editor

As this month’s guest editor, VP Jennifer Stein tells us who she follows every day, to start her off on the right foot.
Who do you follow?
Media influencers are critical to driving volume and quality of branded word of mouth, which we know is the “holy grail” in advancing the business interests of our clients.  It is in this spirit that APEX brings you this month’s theme.

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Taking the flying leap 
In partnership with Parkinson Canada, APEXers Diane Bégin, Moe Arora and Laura Zechel have been fundraising to take part in the Life Lists Challenge.

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CASE STUDY: ASUS and TOM* partnership 
For the first time this year, ASUS partnered with the Toronto Men's Fashion Week's House of DALLA fashion show. Jessica Spremo caught all the action from the front row. 

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Apex Collection from Herschel
Cole Douglas is a HUGE lover of Herschel and when we found out they have an Apex collection, well, he just had to show some more love!

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