Jessica Spremo, guest editor
In a culture, industry and world like ours we are constantly being inspired by everything and everyone around us. Sometimes we go out of our way to seek inspiration whereas other times it simply lands in our lap. The notion of inspiration is something we need to practice every day with ourselves, our colleagues and most importantly, our clients.
5 Questions 2016
This month as we start a new year, APEXers were asking media and influencers about how their industry has changed or evolved over 2015 and what they predict will come or change in 2016.
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CASE STUDY: Insurance for your everyday
Insurance can be a daunting topic for anyone, RSA Canada and Johnson Insurance work with APEX to provide relevant and timely tips to consumers throughout the year.
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Bucket lists rebranded to focus on life
This month APEX and ruckus digital partnered with Parkinson Canada to kick off experiential fundraising effort Life Lists Challenge.
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What content means to us
This month account director Diane Begin participated in Postmedia Content Works at Ad Week's #FFWD2016 to discuss content marketing and how it has shaped our industry. 
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