Gettin’ in the groove of Build, Boom, Echo

Merissa King, guest editor - One of the ways I like to get my creative ideas flowing is to listen to great music. You know the feeling – your favourite song comes on, your mind opens up, and the adrenalin fuels your energy to face any challenge.

At APEX, we love music. That’s why we worked together to create this APEX Songza playlist inspired by a communication philosophy we developed called the Build, Boom and Echo model.
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Ken Evans shares his passion for The Economist, a publication "using a combination of brief reports and exceptionally well-researched long form stories."
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CASE STUDY + EVENT
Read about the award-winning Walmart Snack Report and join CPRS Toronto along with Jen Stein on Nov. 25 to hear about the 2015 Best Creative PR Campaign for Walmart Back-to-School. 
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HERSCHEL: MY LIFE IN A BAG
Cole Douglas shares his love for his Herschel bag. The company was founded in 2009 by brothers who were inspired by the name of the small Saskatchewan town their family grew up in.
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