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We goat your back

Goats, unlike sheep, live on the edge and have personality. And, as recently reported in The Ottawa Citizengoats are great.” (Full disclosure: We think Greatest of All Time.)

A group of goats can be called a tribe, trip, drove, herd or flock. Now that you know that, next issue we’ll do one better by introducing our edge-living personalities as monthly guest editors.

This gathered thinking is really about dialogue – to take the profession to the next level – and our first guest editor will offer his own take.
This month we’re talking about building trust with humour, exchanging trust through data and what it takes to be likeable. Finally, sign up for The Goat by September 15, and you could win a 90-minute media or presentation training session.

Personal data and brand trust: a modern-day barter system

What makes a person share their personal information with a brand? New research from the Canadian Council of Public Relations Firms finds out when and why people share their info.

Build trust with humour: Search for missing summer

Account Manager, Merissa King, analyzes how a little bit of humour by the Royal Newfoundland Constabulary resulted in building trust with the public.

How oil companies can be likeable

Can oil companies be likeable? Account Director, Diane Bégin, walks through a piece from The OGM "What Makes Oil Companies Likeable?"

Managing complex financial communication

Our rich network of media relationships secures our financial clients media opportunities and byline submissions in top-tier national, regional, and vertical publications.

APEX promotes new VP and adds team member

We're constantly growing with amazing talent.

ruckus digital grows, adds two new hires

Our sister company, ruckus digital, added two exciting new hires!

Featured case study

RSA Broker: Hitting the insurance beat

Through ongoing public relations counsel and a targeted vertical media plan, we help reach brokers and educate customers about the importance of talking about insurance.


IABC - 'Meet the Board and Management Committee' Night >> 08/26/15

Also interesting

Weak dollar not all bad news for retailers (survey)

Are men underserved by online retailers or just more critical?
Is Google+ finally cooked for good? Agency execs aren't so sure

Infographic: The 3 main content types that get the most social media shares
20% of Canadian internet users block ads

Featured tweet

July 22, 2015

Gotta love PR who knows what's up. Thanks @WalmartCanada and @apexpr for the #wayhome goodies :)

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APEX Public Relations Inc.
365 Bloor Street East, Suite 1700 Toronto, Ontario M4W 3L4

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