Curiosity and ongoing learning are key requirements at our agency. Studies show that people who continue to learn as professionals are better problem-solvers, more creative and tend to enjoy their jobs more ̶ so that’s a bonus. This month we are sharing our go-to professional resources at APEX PR and ruckus Digital.
I’m a big believer in using the various communities that I am a part of. There are a lot of industry colleagues out there who know a lot more about the things that I don’t, but want to, and are more than happy to share their learnings with all of us. So, what does that look like for me? I connect on social media (Twitter and LinkedIn) and of course communications industry associations are among my top resources for professional info.
Twitter go-to sources
With respect to Twitter specifically, I have to say it’s a big one for me. I follow a lot of folks with different communications backgrounds and expertise who I feel provide me with great insights into areas that I might not have a lot of exposure or access to. Below I have listed a few examples that I check on fairly regularly:
- Bob Pickard (@BobPickard) – Bob focuses on CEOs on social media, who is doing it well (or not) and what we can learn from both. He offers great tips on how to get your CEO to think about social media strategically and how important it is for CEOs to communicate on various social channels and show what they or their organizations stand for or care about.
- Priya Bates (@priyabates) – Priya focuses on internal communications and change management and offers a wealth of info in this area.
- Sheelagh Caygill (@sheelagh_C and/or @Commsinfluence) – Sheelagh started Commsinfluence, which offers exclusive interviews with unique insights into marketing, communications and PR. She really has something for everyone and we are a patron supporter of Communicate Influence as we believe in supporting good content!
Industry association go-to sources
I think people tend to overlook their own industry association websites as excellent resources for blogs, podcasts, interviews, case studies and awards on a wide variety of communications topics from crisis, branding, social strategies, events, advertising, etc. Below are some of my go-to industry websites:
- IABC (International Association of Business Communicators – Toronto and international)
- CPRS (Canadian Public Relations Society – Toronto and National)
I’d love to hear about your go-tos or if you have any good recommendations. I always need another good resource to check out!
NEXT: The Pivot: Martin Waxman