InsightsPOSTED February 6, 2019

Crystal Ball 2019: Smart appliances are the new branding space

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Brands on your appliances

With 2019 ramping up, expect new trends throughout the news, social media, technology and more. At APEX and ruckus digital we will be sharing our predictions on some of these trends that we think will define 2019 (or at least part of it).

Kevin Behar, Coordinator at APEX PR, shares his view on the changing landscape of branding and where it is heading.

I recently attended a CES Wrap up event hosted by EQ Works and what really stuck with me is the increase in use of smart appliances.

Now, you can order stuff from your fridge. It basically can sense you’re low or you can tell it to stock up on something. And, you can now also tell the washing machine what kind of stains you have, for a more specific wash. Appliances are so much smarter (insert mind-blown emoji).

This made me wonder – what brands will pop up when you go to order an item AND if you were magically able to order – where are your groceries coming from?

This is why I think brands will begin to pay for space on these new smart devices. Need salsa? Will Tostitos or Pace show up first? And how much did they pay to get there?

Then another thought comes to mind – who is supplying this? The main supplier will be the one willing to pay the appliances, and they will be running the show. They will need to have the network to ship all sorts of items all over the country. Something that comes easy-peasy to them.

So this year, when you see brands partner or get involved with your fridge or washing machine, expect those brands to pay large sums of money to be the only brand or the first brand that shows up on your smart appliance.

Kevin Behar is a Coordinator at APEX Public Relations. Looking to find new and innovative ways to showcase your brand and its message. Visit our website or email us at 

Check out more of our Crystal Ball series to know what other trends to expect in 2019.

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