Paid media is changing the practice of PR. At the end of April CPRS Toronto brought together a panel to discuss the benefits and challenges of the paid, earned, owned and shared content.
Here is what we learned.
Do you think paid media is an integral part of PR? Let us know here or on Twitter.
Hilary Lawton enjoys keeping an eye on industry trends and attitudes. She is also membership chair on the CPRS Toronto board.
