Our relationship started with Walmart when they sought out a strategic partner to re-launch their George clothing line in Canada. If there’s one thing we do really well at APEX, it’s fashion. Naturally the success of the campaign led to our teams working on virtually all lines of the business – from CSR, new store launches across the country, holiday and back to school product previews as well as the launch of the brands in-house food products: Our Finest. Imagine that, our finest working with their finest.