As the world’s largest producer of power products – such as lawnmowers, tractors and chainsaws – Husqvarna needed to maintain its market presence against core competitors but also to increase awareness among new consumer groups. We began working together to showcase new products through events and media/blogger briefing sessions as well as product trails and demos at trade shows. Our work has expanded to the creation and management of several Canadian-based social media channels. Have you ever seen a chainsaw cut through a tree in slow motion?