OpinionPOSTED April 19, 2014

Do clients need a personal social strategy?

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client social media strategy

Do clients need a personal social media strategy?

The answer: Yes!

The increasing availability of social sites like Facebook, Twitter, and LinkedIn can present a challenge for anyone who wants to use them for both personal and professional purposes.

Clients ask me if they should have separate accounts and try and manage both have one account that merges both their professional “brand” image and personal life, which is what I do in my role as President of APEX, as quite honestly I find that my APEX brand image really is an authentic extension of who I am as a person.

No matter if you use it for personal or professional goals, all clients need a strategy for any social media interactions.

Whatever you decide (one account or multiple), how you use these networks depends on your objective and level of comfort for mixing business and personal information.

Even if you decide to have separate identities online, anything you share is now public, and one can and likely will impact the other (as we have seen when the results don’t work out so well).

I went online to find some examples of people who do it successfully and came up with two for the purposes of our conversation (both clients, but there are many others):

  1. Peter Aceto, the CEO of Tangerine
  2. Bianca Freedman, Social Strategy at Walmart Canada

Why are they successful?

  • It’s clear that both of them have put some thought into the strategy of how they manage their professional and personal online brands.
  • They do a great job of showing not only their personality, but also the one behind the brands they represent.
  • They make people want to connect and engage with them and their brands.

client social media strategyclient social media strategy

What’s really important is that they don’t just push out messages about Tangerine and Walmart (blah blah blah awards, blah blah blah press releases).  They have figured out which audiences they want to converse with (or who wants to talk to them) and are focused on providing insights and information on what those people are interested in.

Thinking about how you can be valuable gives people a reason to follow and engage with you.  In our increasingly social world the lines are becoming blurred as to what’s considered person or “professional,” so it makes sense to have a strategy for both.

You should definitely follow our president Linda Andross on Twitter.

Need help setting up your social channels? Shoot us an email.

(Photo by Carlos Pons/Flickr)