InsightsPOSTED April 9, 2014

Creating emotionally relevant content for your brand

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Chipotle Farmed and Dangerous

The days of interruption marketing and the 30 second spot are dying. Consumers expect more fulfilling experiences, and for brands, this means emotionally rich stories and content that extend past slogans. Learn why brands like Heineken and Chipotle are investing big in content and how you can create emotional connections too.

Gary Edgar first presented this at the CPRS Toronto PR Mini-Conference. Follow him on Twitter.

Need help with your brand’s content strategy? APEX has the expertise.

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