WorkPOSTED December 18, 2015

ASUS holiday preview event

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ASUS

With the holidays fast approaching, APEX hosted a holiday preview to showcase the latest tech devices from ASUS on October 19, 2015.

For the second consecutive year, tech media, bloggers and influencers were invited to The Richmond in downtown Toronto to experience, test out and get their hands on the latest devices from ASUS.

All guests were briefed by a team of ASUS tech experts, including CMO of ASUS North America Vivian Lien, who provided product information and tech specs on their most recent offerings.

Guests were encouraged to share photos and posts on all social media platforms using the hashtag #ASUSHolidayCA.

Media in attendance included 25 representatives from outlets such as

  • The Globe & Mail,
  • MobileSyrup,
  • Toronto Star,
  • WifiHifi,
  • com,
  • com,
  • com,
  • ITWorldCanada, and,
  • Faze Magazine.

The Zen series including ZenFone 2, ZenPad, ZenWatch 2ZenAIO and ZenBooks were highlights this year, as well as Republic of Gamers gaming laptops including GL552 and G752.

Upon their departure media guests received a small gift bag consisting of an ASUS ZenPower portable battery pack and a branded USB stick containing product information of all the devices showcased.

For more information on ASUS – or if you would like us to plan your next big product launch, get in touch!

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