Each year, APEX hosts a holiday preview to showcase the best lifestyle and gaming technology from ASUS. We typically hold the preview at an event venue, but this year we did something different.
On October 6, APEX hosted the 2016 holiday preview at a 2-storey condo in the heart of downtown Toronto, rented through Airbnb.
Tech and lifestyle media, bloggers and influencers were invited to the Airbnb to experience the latest ASUS products within the condo’s uniquely styled rooms. Each room featured specific devices in settings you would find in a typical home. For example, we created a gaming room to showcase the ASUS ROG monitors and computers, a home office displaying the new Zen line of tablets and laptops, and a master bedroom with the new ZenBeam projector.
All media attendees were taken on a tour and briefed by a team of ASUS tech experts, who provided product information and specs on the devices.
Guests were encouraged to share photos and posts on all social media platforms using the hashtag #ASUSHolidayCA.
Media in attendance included representatives from outlets such as:
- Financial Post
- IT Nerd
- Mobile Syrup
- Computer Dealer News
- Do the Daniel
Upon their departure media guests received a small gift bag with ASUS swag and a branded USB stick containing product information of all the devices showcased.
For more information on ASUS – or if you would like us to plan your next big product launch, get in touch!