WorkPOSTED January 13, 2015

APEX partners with Atkins Nutritionals, Inc.

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Toronto, January 13, 2015 – January is resolution time, with weight loss or management being a main goal for the many Canadians trying to shed the post-holiday pounds.  It is perfect timing then, that APEX Public Relations has been named as agency of record for Atkins Nutritionals, Inc., a leader in the weight control nutrition category, following a competitive pitch.

APEX will provide strategic counsel and communications support to promote the Atkins nutritional approach and suite of products that promote healthy living through a long-term, well-balanced plan based on decades of research and backed by leading scientific studies.

“APEX has a great history of working with leading consumer packaged goods brands and have the expertise to help propel the awareness of Atkins throughout Canada,” said Trevor McKee, Director, Canada for Atkins Nutritionals, Inc. “Through their creative approach to communications they understand not only our brand and products, but also the extensive body of scientific research that makes us unique in this category.  We believe they are the right fit to help us tell the Atkins story in Canada.”

“We are extremely excited for the opportunity to work with Atkins and promote their low-carb lifestyle to Canadians.  We look forward to educating consumers on the merits of the balanced Atkins approach, as well as introducing some new products.  As a side benefit, we all expect to become healthier and lose a few pounds in the process” said Stephanie Engel, Senior Vice President, APEX Public Relations.


For more information, please contact:

Stephanie Engel
APEX Public Relations

About APEX Public Relations
APEX is a collective of experienced, smart and creative communicators. Our unmatched track record of award-winning campaigns, client retention and client satisfaction are a testament to our ability to get it right, over and over again.

Our work extends to all sectors, with a concentration on consumer brands, corporate and financial communications, and technology. The key to our success is a fusion of senior level strategists, creative ideas, a passion for our work, client collaboration and a disciplined focus on achieving results that impact our clients’ bottom line.

For more information visit

About Atkins Nutritionals, Inc.
Atkins Nutritionals, Inc. is a leader in the weight control nutrition category, and offers a powerful lifetime approach to weight loss and management. The Atkins Diet focuses on a balanced diet with reduced levels of refined carbohydrates and added sugars and encourages the consumption of protein, fiber, fruits, vegetables and good fats.

Backed by research and consumer success stories, this approach allows the body to burn more fat and work more efficiently while helping individuals feel less hungry, more satisfied and more energetic.

Atkins Nutritionals, Inc., manufactures and sells a variety of nutrition bars, shakes and snacks designed around the nutritional principles of the Atkins Diet™. Atkins’ three product lines: Advantage®, Day Break™ and Endulge™ appeal to a broad audience of both men and women who want to achieve their weight management goals and enjoy a healthier lifestyle.

Atkins products are available online at and in more than 50,000 locations throughout the U.S. and Canada.

For more information, visit