New Division, New Brand, New Website, New Digs
Toronto, November 12, 2013 — Fifteen-year-olds are notorious for causing a commotion. APEX is no exception. Today, the award–winning agency revealed its new branding, moved to its new office, unveiled a fresh website, and launched a new division, Ruckus. APEX’s new look and expanded service-offering coincide with the agency’s 15th anniversary.
“While some agencies might celebrate milestone anniversaries with cake, we’re celebrating with a total refresh,” says APEX president Linda Andross. “Our business is all about facilitating change, and it is in this spirit that we are transforming how we look, communicate, collaborate, and work. Amid all the excitement, we’ll make sure to treat ourselves to some cake too.”
New Division: Ruckus
Ruckus will focus on highly-customized paid content programs that will allow clients to fully maximize their content marketing activities. Ruckus’ paid planning and execution programs will complement APEX’s core strengths in earned and owned media and provides current and prospective clients a one-stop shop for 360 content marketing strategies.
New Branding: APEX Makes a Statement in Black
APEX is shedding its former logo and slipping into a little black dress. Modern and bold, APEX’s new look − a black and white logo − can be seen across its social channels, including Twitter, Facebook, and LinkedIn effective today.
New Website: Content Rules
The re-invented website (apexpr.com) is anything but static and defies industry conventions. The dynamic site promises fresh content and curated social media updates. The homepage features thought leadership insights, industry news, client updates, and more. Commentary will be heard from VPs to interns and will reflect a variety of backgrounds and areas of expertise. Client work will be showcased using everything from Vine videos to Instagram photos.
New Digs: Take the “Office” Out of Office Space
APEX has set up shop in its new home, an open-concept space at 365 Bloor East in Toronto. The new modern and office-free space, designed by HOK Group, is engineered for maximum collaboration among teams and clients. Check out photos at http://instagram.com/apexpr.
“These changes at APEX mirror the evolution of our business where content and narrative live across multiple channels and models,” concluded Andross.
Creative, results-driven, and passionate are words used to describe APEX (www.apexpr.com) by both clients and its staff. A high-performance, high-energy communications agency that is fueled by innovation, strategic collaboration, and senior-level involvement, APEX has won numerous national and international awards, and recently voted Mid-Size Agency of the Year by the International Association of Business Communicators (IABC)/Toronto. Actively involved in the community, APEX founded On Your Bike (www.onyourbike.com) nine years ago, a foundation that distributes bikes to underprivileged children.
For more information, please contact:
APEX Public Relations
(416) 924-4442 ext. 240
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