Drills from boot camp. (Photo credit CCPRF/CPRS)
In the spirit of Hemingway where “all are apprentices in a craft where no one ever becomes a master,” many PR agencies recently sent their senior communicators to the Fourth Annual PR Agency Boot Camp, hosted by the Canadian Council of Public Relations Firms and the Canadian Public Relations Society.
PANKs, pics and gimmicks were some of the top takeaways from six members of our APEX PR crew in Marketing Magazine’s PR Filter yesterday.
Also check out some of our live-tweeting from #PRBootCampCAN.
NEXT: Reviving transparency