Q&APOSTED November 8, 2019

5Q’s: Yasmin Aboelsaud

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Yasmin Aboelsaud
Find Yasmin on Twitter and Instagram or Daily Hive Toronto @dailyhiveto

APEXer Kevin Behar recently chatted with Yasmin Aboelsaud, who is the Toronto City Editor for the Daily Hive Toronto.

1. What first attracted you to the industry?

“I’ve been “in the industry” for many years, but will try not to age myself here. Since I was a little girl, I was always writing. And when I went to university, I stuck with courses that allowed me to write, and ended up in Journalism. I have always loved how unpredictable your days are as a journalist, and the experiences each day brings. And I’m so glad I stuck with this industry even through tough times. I’ve met incredible colleagues and had the opportunity to interview everyone from celebrities, to athletes, and politicians.”

2. What are some ways that you’ve grown your following and how have you kept them engaged?

“In Toronto, we really focus on issues, events, and topics that are relevant to our audience. One of the best advantages of digital media is being able to get accurate news out quick, and it’s what has helped us grow here in our first couple of years. We also share information on community events that are relevant to season.”

3. How will advancements in technology affect your work?

“As mentioned, I have been in the industry for a while, prior to digital days. To me, it’s been an interesting shift from print to digital, and I’ve learned to work through all the changes over the years. Being a digital platform now, Daily Hive’s team is continuously learning, and enrolled in courses, to help us stay ahead of the curve – whether it is through SEO or changes in digital marketing.”

4. Who are some of your favourite individuals to follow?

“This is going to sound very cliche but politicians are always good to follow, especially when you write about them daily. Social media allows us to also see politicians in different settings, and this can sometimes lead to stories (like Justin Trudeau sharing a photo of him eating with Barak Obama for example.)”

5. Do you think it’s important to align yourself with organizations that represent you and your values? Why or why not?

“It is certainly important to align myself with organizations that represent my values. Our industry is always changing, and can go in many different directions, but having the core values allow me to always have a guide. This way, I never really sway too far from the importance of what we do, and that is to be a part of our reader’s daily lives by providing the content they want regarding our city.”

Kevin Behar is a consultant at APEX Public Relations.

Read more 5 questions of people we find interesting.

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