APEXer Lindsey Soper recently chatted with Torri Webster, influencer, actress and podcast host of “Poddy Talk”, who loves all things fitness, fashion and lifestyle.
1. What first attracted you to the industry?
“What first attracted me to the world of social media and content creation, was the ability it gave me to connect with people on a global scale. I started my career in film and television in my teen years, and I thought it was fascinating that people who loved watching me on TV could get a closer glimpse into my life through my social channels. Of course, as my passion grew for the industry so did my involvement. I ended up studying Creative Industries, at Ryerson in University and took those skills to develop a business and strategy when it came to my role in the digital industry. Now, my interest continues to involve connecting with my followers, but on a more tactical level understanding my audience, and what partnerships and content I can leverage to build and grow my personal brand.”
2. What are some ways that you’ve grown your following and how have you kept them engaged?
“Growing an organic and engaged audience is never easy, but there are a few simple things I keep in mind as I tackle my daily role as an ‘influencer’. One is that I believe in realness and authenticity. My followers have always loved the more relatable, off-the-cuff, content. This is also the content I enjoy consuming on a personal level, so I always keep that in mind! Attracting an audience has always been more important to me than chasing one (for example, awful comment pods, or shout outs). Beyond that, I always try to stay on top of what’s trendy and how I can help educate my followers on different topics I am passionate about whether it be beauty, travel or fitness.”
3. How will advancements in technology affect your work?
“There’s no denying that the advancements in technology have paved a way for my generation in a remarkable way. I am doing a job today that didn’t exist 10 years ago, and simply put, 10 years from now I will probably be doing another job that does not yet exist. The pace at which this influencer industry has exploded will probably be reflected in the next digital wave as a new industry emerges. Of course, as creators, we can not be naive. Instagram will not last forever (no powerful disruptive innovation ever does), but there will always be a platform to connect with others and entertain others with compelling storytelling. The power of human connection will never go away no matter how technologically advanced we may become. Which is why it’s more important than ever to build a real community both on and offline.”
4. Who are some of your favourite individuals to follow?
There are so many creators + influencers I love following but here are my top five favourites. They are all strong, entrepreneurial women, who dish out real content on the daily:
5. Do you think it’s important to align yourself with organizations that represent you and your values? Why or why not?
“Absolutely. It would be foolish to have a large audience following you if you don’t stand up for what you believe in. At a time when the world needs more love, peace, and positivity than ever it’s simply unforgivable to not use one’s platform for good. The social media world can be very superficial and self-interested, so I think at the very least we need to advocate for brands and initiatives that are really moving the needle, and doing good for the world. That being said, social media is only a small snapshot of one’s life, and so I don’t believe there is much value in passing judgement on someone’s beliefs based on their social media status.”
Read more 5 questions of people we find interesting.
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