InsightsPOSTED January 18, 2016

5 Qs: Samantha Emann from Metro News

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APEXers are asking five questions about the year it’s been and what individuals are looking forward to in 2016.

Today’s post comes from Samantha Emann, Copy-Editor and occasional columnist for Metro News.

“I think a lot of people put too much stock on posts they see on Facebook or Instagram without checking or looking into where the information comes from. “

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Samantha Emann

@smemann @metrotoronto

1. What is the biggest surprise/change you’ve seen in your industry in the past year?

“For my industry, the biggest surprise to me was Postmedia taking over Sun Media papers. This makes Postmedia the owner of the Toronto Sun as well as other Sun papers. With almost every other print media company on the decline or cutting costs where possible, this move surprised me.”

2.  Who is a true disrupter or game changer in your opinion?

“I would have to go with the Toronto Star. They put out StarTouch, which was a big venture given the current climate for print media companies, and they have always been the publication that is not afraid to do investigative, hard-hitting journalism.  If any paper is not afraid to be a “disrupter” or to ruffle feathers, it’s the Star.  Although if I can go outside my own industry, VICE would probably be the best example of a disrupter or game changer.  That is a brand that is not afraid to talk about all things taboo and gritty.”

3. What app or technology do you rely on most day-to-day?

“At work I rely on the Canadian Press newswire.  Stories and photos are filed in real time from the Canadian Press and we use it every day in putting together our paper.  Personally, I am surprised with how much I use Facebook and Twitter.  Even before a story is written, publications and stations will tweet breaking news and sometimes what politicians or other important officials tweet and post on Facebook is a story in itself.”

4. What don’t you want to see carried over in 2016?

“One trend I definitely don’t want to see in 2016 is memes with an unverified source being used to shape people’s opinions on news stories or current events.  I think a lot of people put too much stock on posts they see on Facebook or Instagram without checking or looking into where the information comes from.  The Syrian refugee crisis is a perfect example.  So many memes and posts, most with very ignorant things to say, were being shared when in fact the information within them was factually false. If people want real news and information they should look to professional news agencies for it. Also the term “on fleek” needs to not be a thing. I am still not sure what that means.”

5.  What are you most excited about for 2016?

“On a personal level I am looking to do more writing and more opinion pieces, rather than just editing and page design, for Metro.  As far as the industry goes I am excited to see the ways the big media companies will innovate in order stay relevant and financially sound.  I am also looking forward to all the next big stories, the next big thing that will undoubtedly come along this year.”

These five questions  were compiled by Cole Douglas, account coordinator at APEX PR. Follow him on Twitter!

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