APEXers are asking five questions about the year it’s been and what individuals are looking forward to in 2015. Today…
1. What is the biggest surprise/change you’ve seen in your industry in the past year?
“The business of blogging is constantly evolving, and I’m excited to see a continuing trend of bloggers stepping out from behind the computer. It’s now common to find bloggers participating in media tours and spokesperson roles; to be assigned “expert” status and secure speaking engagements, and, partner with brands in meaningful ways that are not limited to the online space.”
2. Who is a true disrupter or game changer in your opinion? Why?
“It’s hard to swim against the current. The true disrupters are the bloggers and brands who take a stand against influencers who purchase an online following. Buying followers and fans has plagued our industry for years, but it’s only recently that we’ve started to redefine what true “influence” is – and, it doesn’t always amount to the number of your Twitter followers.”
3. What app or technology do you rely on most day-to-day? Why?
“I hate to sound cliche, but honestly, it’s Instagram! I’m obsessed with looking at pretty pictures and viewing others’ lives through the myriad of filters. And, while I know that many Instagram moments are curated for just that purpose – the façade of perfection – it is nevertheless my daily escape, and I access the app obsessively throughout the day.”
4. What don’t you want to see carried over in 2015?
“I’d like to see an end to the hashtag “blessed” (#blessed). Posting a picture of your new car? #blessed. Your tropical vacation photo? #blessed. Your collection of watches? #blessed. Come on! We know you *really* mean to say #bragging. In 2015, I’d love to autocorrect all the #blessed hashtags to #bragging!”
5. What are you most excited about for 2015?
“I’m most excited to see top brands, once social-media shy, embrace social as a larger part of their overall strategy. And, I look forward to seeing the leaders of those brands establish an online presence. With only 2.5% of the world’s CEOs active on Twitter, we’re missing out on genuine leadership and industry insights that only they can provide. In 2015, I can see that changing – and that is most exciting!”