InsightsPOSTED April 1, 2014

5 ways being a thought leader is good for business

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Linda Andross

You work hard on or in your business and you want all of your hard work to pay off. So what else can you do to take your business to the next level?

Studies show that being a thought leader can do a lot to not only build awareness of your brand or service but also help you generate revenue in the long term. 

Here’s how being a thought leader is good for you:

  1. Share your thoughts and share your story. People are not only interested in the story behind a business, they are also interested in what you think about the industry you are in. Do you have particular insights that would be useful to your customers? Even a point-of-view on a burning issue can be of interest.
  2. Build your brand. Being a thought leader allows you to not only build your reputation but also your credibility in your particular area.  A brand needs to stand for something and being a thought leader allows consumers/customers to know what yours stands for.
  3. Increase the pool of knowledge.  When you share your thoughts and your ideas you are helping to improve your industry overall. I’m in public relations and I enjoy sharing the knowledge that I have with clients and peers as it helps make the industry better overall.
  4. Develop relationships. Being a though leader allows you to connect with people that are interested in the same things you are. You are able to find the target audience that you are looking for and developing a two-way relationship.
  5. Sell your product/services. At the end of the day we run or are in business and we want to find the right customers for our products/services and thought leadership helps us cut through the clutter to do that.

I know from first-hand experience that being a thought leader is good for business.

Getting out and speaking and commenting on issues in the communication industry has helped me build both APEX and my personal brand.  I have built relationships with prospects that then turned into clients through our similar interests.

Ultimately it has helped me and my colleagues move APEX towards “talking the talk” and communicating with various audiences about what we are passionate about – PR!

Linda Andross is the president of APEX Public Relations. Follow her on Twitter.

What would you add to the list?  For more APEX thought leadership insights, follow our blog.


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