The mission of Make-A-Wish Canada is: Together, we create life-changing wishes for children with critical illnesses.
Along with the national office, eight regional chapters grant magical wishes to children in need from coast-to-coast. Make-A-Wish Canada is an affiliate of Make-A-Wish® International, the largest wish-granting organization in the world, making dreams and wishes come true for more than 480,000 children since 1980.
1. What is the biggest surprise/change you’ve seen in the communications industry in the past year?
“The continued focus on compelling storytelling and improved brand content is a welcome shift which forces all brands – non profit and otherwise – to up their game and develop content that conveys NEED and IMPACT, increases engagement and (ultimately) raises more funds.”
2. Who or what is a true disrupter or game changer in your opinion? Why?
“A disruptive brand has to be able to identify a new opportunity the established brands fail to see. From that point of view, I think Uber and Lyft are the ultimate disruptors in that they identified unexploited niches in the market and very quickly became ubiquitous in our daily lives.”
3. What app or technology do you rely on most day-to-day?
“Without a doubt, my iPhone!”
4. What don’t you want to see carried over in 2019?
“I would love to add “disruptor” and “game changer” to the banished words list.”
5. What are you most excited about for 2019?
“I’m most excited about the path we’ve embarked on at Make-A-Wish Canada to achieve our BIG BOLD VISION of granting 2,000+ wishes and raising $50+ million.”
6. Is there a topic, hashtag, person you follow? Why?
“Obviously, I follow Make-A-Wish Canada’s social accounts and the hashtag #MakeAWish because I’m guaranteed to see uplifting, inspiring content on a daily basis.”
These five questions were contributed by Jennifer Ritter, President & CEO of