InsightsPOSTED May 23, 2019

5 Questions with Jay Bertram of NABS

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Website: https://nabs.org/ / Twitter: @NABS_Canada

Since 1983, NABS has been providing support to the health and well-being of all individuals in the media, marketing, and communications industry in Canada. They provide services such as Financial Counselling, Career Strategy Group meetings, Career Coaching, personal counselling, and programs to help figure out what’s next for your career. Executive Director Jay Bertram give us some of his insights in the industry.

What is the biggest surprise/change you’ve seen in the communications industry in the past year?

“Continued industry consolidation. It manifests itself in many ways:

A) Clients taking communication services in house.

B) More project work versus long term AOR contracts.

C) A move to more independent companies versus multi nationals.

D) More marketing decisions made from outside of Canada.”

Who or what is a true disrupter or game changer in your opinion? Why?

“The mobile phone and its inherent technology has disrupted the way we communicate, the way we shop, the way we digest content, the way we receive our entertainment and more. Over the next three years, 5G will accelerate the rate of change 10-fold.”

What app or technology do you rely on most day-to-day?

“Whoops…obviously my answer above applies to this question – the fact the world is all-connected with an incredibly powerful handheld mobile computer we call a smart phone. Just try living without your phone for 48 hours – it is next to impossible, it causes anxiety, stress and dislocation.”

What trend do you want to see carried over in 2019?

“The discussion on privacy and corresponding controls is extremely important. We need to ensure what and when we are communicating it is safe, unaltered and private.”

What are you most excited about for 2019?

“I believe our industry (media, marketing, production, and communications), is at a tipping point where the employees and company leaders are actually making strides forward to support the health, the well-being and development of their staff. They are going to put their people first. This can only be a change for the better.”

These five questions were provided by Jay Bertram, Executive Director at NABS Canada.

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