APEXers are asking five questions about the year it’s been and what individuals are looking forward to in 2015. Up next…
1. What is the biggest surprise/change you’ve seen in the communications/PR industry in the past year?
“Self-generated content is a biggie. There are so many options out there, users are in the driver’s seat in terms of where they choose to get their news and entertainment.
The public can even be involved in deciding which content gets made – The Veronica Mars movie comes to mind – crowdfunded successfully and in record time. I believe traditional media will always be important, but with all the user-generated content, the sources are endless.”
2. Who or what is a true disrupter or game changer in your opinion? Why?
“I think doing incredible work is a game changer. No matter what the latest trend or technology, great work will always stand out. No gimmick or stunt will ever replace a flawlessly executed campaign.”
3. What app or technology do you rely on most day-to-day? Why?
“From a technology standpoint, definitely my iPhone. My whole life is run off that thing! It’s my lifeline to work, to my friends, to family. It documents the days (photos) and is a source of entertainment, news and distraction.
I’m in love with Instagram because who doesn’t love wasting time looking at pretty pictures? I also couldn’t live without Pogoplug for backing up all my photos and important files.”
4. What don’t you want to see carried over in 2015?
“Women criticizing other women. Whether it’s about a celebrity or a neighbour, idle gossip is a negative use of time and energy. We should be helping each other advance our careers and celebrating each other’s successes. Period.”
5. What are you most excited about for 2015?
“I’m looking forward to seeing more blue chip brands take chances. I think more and more brands are learning how to navigate the world of digital platforms. I expect (hope) to see some big players take braver, riskier chances with their communications campaigns this year.”