APEXers are asking five questions about the year it’s been and what individuals are looking forward to in 2016.
Today’s post is from Mallory Greene, Community Manager at Wealthsimple.
“It’s exciting to see people move away from the banks that they have been loyal to, in exchange for a more tech savvy, affordable option.”
What is the biggest surprise/change you’ve seen in your industry in the past year?
“The financial industry went through a huge transition in 2015. A handful of tech companies have popped up within the last year and kicked off the FinTech revolution. It’s exciting to see people move away from the banks that they have been loyal to, in exchange for a more tech savvy, affordable option.”
Who is a true disrupter or game changer in your opinion? Why?
“Disruptive technology can be tricky but year after year, Uber has proven to be a true disruptor. I think their model has set a standard for other tech startups and I hear many startups describe themselves as the ‘Uber of Finance’ or ‘Uber of Real Estate’.”
What app or technology do you rely on most day-to-day? Why?
“I’m obsessed with Slack. It’s perfect for internal communication and definitely boosts efficiency (unless you get caught up with the Giphy add-on). It’s a great way to communicate ideas, thoughts, articles and working remotely is simple. They also sell really cool branded socks and donate all proceeds to charity.”
What don’t you want to see carried over in 2016? (i.e. a fad, trend, saying…)
“Internet trolls. Some people make it their life mission to comment negative things and I don’t really understand that frame of mind. Let’s use social media for good in 2016!”
What are you most excited about for 2016?
“I’m excited to see how similar startup models will differentiate themselves from their competitors. Brand has always been important but in 2016, it’s more than just what product you’re offering but how people perceive your company, the people who work for you and the overall image. “