APEXers are asking five questions about the year it’s been and what individuals are looking forward to in 2015. Up next…
Freelance social and digital strategist
1. Do you think one social platform is better than the other?
“I think it all depends on your goals. Whichever medium you choose I think it’s important that you are organic and live your brand story. My brand is Casie Stewart. In everything that I do, I make sure that I am true to that brand because at the end of the day all you have is your integrity.”
2. What do you think was the biggest break out trend of 2014?
“I think Instagram was the hugest breakout trend in 2014 – it exploded. It began as a photography based site, and now it’s just as popular as Facebook and Twitter.”
3. What don’t you want to see carried over in 2015?
“Facebook games!!! Friends don’t do that to friends! I am also ok with saying goodbye to ombré, crazy nail tips (they get stuck on everything and look junky), and matte pastel lipstick.”
4. What app or technology do you rely on most day-to-day? Why?
“My iPhone or Google calendar. I also carry a mini portable phone charger with me everywhere I go as well as a Go Pro for filming and taking photos. With these I can set up an office wherever I am. I’m constantly on the go and these things help make sure that I am able to stay organized and keep up with what is going on around me. I also love Rdio – which is an online music service.”
5. What are you most excited for in 2015?
“I’m stoked about technology! My motto is innovate or die. My partner’s company is doing some really cool development for VR and Oculus. I love where 3D printing is going too. I’m also really excited about The Internet of Things, I love being a digital girl in a hyper connected world!”