We know that lunches are always centre stage when it comes to the back-to-school season. With this in mind, APEX helped Walmart think outside the lunchbox to develop a compelling story in an effort to reach media, consumers and busy parents alike.

With several moms and dads in the office, one thing stood out to the APEX team: snack envy is tough to tackle.

The 2014 Snack Report was born following a Walmart Canada survey that found

• 81 per cent of parents run out of snack ideas, and
• 75 per cent of kids have snack envy on the playground.

In less than one month the Snack Report has been viewed by well over 1 million people and garnered nearly 16 million media impressions.

APEXers LOVED the Double Chocolate Pretzel Piles. We encourage you to find your own favourite and check out the Snack Report for yourself!