In episode 6 of The Pivot, we chat with award-winning journalist David Brown, co-founder and co-editor of The Message, a website and newsletter dedicated to covering marketing, media and advertising in Canada.
With the digital revolution, traditional media has shrunken significantly, and arguably has taken the biggest casualty. This has led to communications professionals to make a huge pivot and expand their horizons when it comes to integrated plays.
In this episode, host Ken Evans and David chat about the importance of editorial on the industry, as it has changed so radically in the past 5 to 10 years.
David shares his insights into how he’s seen the radical industry shifts during his days at Marketing Magazine, and discusses thought leadership in Canada and the various conversations that the marketing industry should be addressing.
Have a listen to the latest episode of The Pivot here: