InsightsPOSTED June 2, 2015

Shout out to St. John’s

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Jellybean row

Leading up to Canada Day, the APEX team is having a great Canadian scavenger hunt, exploring media markets across the country.

As a proud Newfoundlander, I’m happy to bring you to the edge of the Atlantic Ocean to beautiful St. John’s.

St. John’s, stjohns.ca, @CityofStJohns (23,100 followers)

1. Population

2. Mayor

3. Interesting facts

  • George Street boasts the most bars and pubs per square foot of any street in North America
  • Colourful houses in downtown St. John’s are known as Jellybean Row
  • The John’s Fire of 1892 destroyed most of the east end and left 11,000 people homeless

4. Known for

Also, really, really funny people:

5. Rivalry

Townie vs. Baymen – Those who live in St. John’s are called townies and those who live “outside the overpass” (an old highway that used to be the only way in and out of St. John’s) are called baymen. A local Capital Mitsubishi dealership take on this debate with some hilarious TV ads:

6. Local hashtags


7. Upcoming events

8. Go-to source for anything local

9. Local magazines

10. 5 media personalities 

11. Food

12. Dailies

13. Local TV

14. 5 radio stations

Merissa King is an account manager at APEX. She often misses the fresh ocean smell of home and her yellow house on Jellybean Row. See where else we go in our great Canadian scavenger hunt

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