InsightsPOSTED May 20, 2014

Why people love video

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As years pass and new technology develops, so does the way we communicate (but you knew that already, right?). Something that I never realized was that often we have to push ourselves outside of our comfort zones just to adapt to the changing ways we communicate.

For example, when Twitter first came out I thought it was ridiculous. It was sure to be a passing fad, and I wasn’t interested in it at all. I entered PR school, and sure enough we had to sign up for Twitter. I soon learned that it’s an incredible way to get all of the breaking news, meet journalists, get a head start on trends,and more.

Even more terrifying than 140-character communication is communication via video. Since the advent of YouTube, video is cutting its own path in communications, and changing the way that people want to receive information. Would you rather read a long-winded article or watch a fun video? Video is a way for people to get the information they’re looking for with minimal effort and time.

The problem: most people are way too nervous to be on film.

I’m in PR for a reason.  I’m the kind of person that is behind the scenes, coaching on key messages, holding the camera and delivering the best pump-up speech you’ve ever heard (seriously, Al Pacino, step aside). I am not an “on-camera” type of person.

So for my blog challenge I am setting the sights high and creating the best video ever (or at least one good enough that APEX will let me post on the blog).

Stay tuned for my masterpiece!

We’re glad our consultant Robyn Hunt stuck with Twitter because her tweets are awesome. Follow her on Twitter.

Want us to shoot and edit an awesome video for you? Email us.