In the ever-evolving world of public relations, APEX knows how important it is to stay on top of the game and ahead of the curve. In a world of 24-hour news cycles and endless online chatter, it’s never been more important to make sure you’re monitoring those conversations and know what’s being said about your brand and your organization.

Our in-house expertise with digital marketing and social media tools like Twitter and Facebook has given us the ability to not only reactively monitor online conversations, but to directly engage and encourage those discussions in ways that are on-brand and on-message. Using tools like Radian6, we can analyze the public dialogue and help you develop an effective social media strategy for your organization.

More than half of APEX’s clients are working with us to use social media as a method of engaging consumers, be it through blogs, podcasts, viral video campaigns, Facebook, Linked-In or Twitter. We understand that these initiatives don’t operate in a vacuum: success with social media can only come about with clearly defined strategy and objectives.  Social media is more than just a fleeting trend: it’s here to stay, and we’ll continue to be an active participant in the evolution from Web 2.0 to 3.0 and beyond.