Media and Blogger Relations
Media and Blogger Relations
Special Events
Special Events
Digital and Social Marketing
Special Events
Sponsorship Management
Media and Blogger Relations
Media and Blogger Relations
Community Relations and Public Sector
Media and Blogger Relations
Media and Blogger Relations
Media and Blogger Relations
Issues and Reputation Management
French Communications
Digital and Social Marketing
Media and Blogger Relations
Stakeholder Relations
Strategic Planning and Counsel
Special Events
Sustainability
"APEX is comprised of highly-talented and highly-creative people with a keen sense of client relations - a must-have for any successful PR agency. I like that the team rises to a challenge over and over again using out-of-the box thinking."

Kellogg Canada

Case Studies

In the fall of 2010, Walmart wanted to reintroduce its George clothing line as a stylish and affordable option for fashion followers. APEX created two key events to tell this story, the first of which was a fall preview where tier one fashion journalists and bloggers were invited to an exclusive George showroom to view the new collection and highlight the brand’s new direction.

A second preview event took place during one of North America’s most glamorous events, the Toronto International Film Festival. APEX secured a partnership with Ciao Wine Bar, a hospitality partner of the festival. The restaurant was branded with the George logo via signage and tent cards, and all of the servers were wearing George clothes. APEX secured popular mommy blogger Erica Ehm of YummyMummyClub.ca and created an interactive shopping experience where Yummy Mummy Club fans and followers of Erica Ehm on Twitter could vote on a George outfit for her to wear on a night out during TIFF, supplemented with a contest where one winner received a Walmart shopping spree.

The Results
  • 1.
  • 48 media attended the fall preview, including Elle Canada, Cityline, LouLou, Chatelaine, Flare, Sweetspot, Toronto Star, Today’s Parent, The Steven & Chris Show, and Le Journal de Montréal
  • 2.
  • Stories were secured with the retail/business sections of Globe & Mail, National Post, Toronto Star, Les Affaires and La Presse
  • 3.
  • September 2010 sales of George increased by double digits from September 2009
  • 4.
  • The TIFF Partnership coverage included businesthe Globe and Mail’s Report on Business, The National Post, Toronto Star, La Presse Affaires
  • 5.
  • The Walmart campaigns won two 2011 IABC OVATION Awards: one award of Excellence for Media Relations over $100,000 and one award of Merit for Brand Communications.
  • 6.
  • Both events had a combined 87 stories with a reach total of 68,823,843.
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