"If I had to rate our relationship with our APEX team, I would give it a 10/10."

Samsung Electronics Canada Inc.

Case Studies

UPS engaged APEX to heighten the multi-billion dollar company’s profile as a facilitator of international trade and commerce. Fuelled by a deep understanding of geopolitics and current events, the APEX team devised an ambitious thought leadership strategy that partnered UPS with officials from the U.S. State Department and relevant trade experts. The result was a highly publicized roundtable discussion on North American cross-border trade and border security that attracted high-profile current and prospective customers, generating on-message coverage in targeted influential Canadian media.

The Results
  • 1.
  • Summit attracted more than 80 customers and prospects
  • 2.
  • Coverage in key trade and business publications, such as the National Post and Canadian Business Magazine
  • 3.
  • Consistent key message delivery about UPS Canada export services
  • 4.
  • 80 per cent of attendees gave it a four out of five quality rating and said they would like to see more of these types of issues-based events
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