Media and Blogger Relations
Media and Blogger Relations
Special Events
Special Events
Digital and Social Marketing
Special Events
Sponsorship Management
Media and Blogger Relations
Media and Blogger Relations
Community Relations and Public Sector
Media and Blogger Relations
Media and Blogger Relations
Media and Blogger Relations
Issues and Reputation Management
French Communications
Digital and Social Marketing
Media and Blogger Relations
Stakeholder Relations
Strategic Planning and Counsel
Special Events
Sustainability
"Their ideas are refreshing and allow us to explore opportunities outside of the 'UPS way' of doing things, yet are always focused on what our ultimate goals are."

UPS Canada

Case Studies

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UPS Canada needed to educate Canadians about the pitfalls of poor gift packaging during the holiday season while raising awareness of key shipping deadlines as a means of optimizing its customer service. APEX created a multi-faceted media relations campaign that targeted key urban markets, offering media the opportunity to ride with UPS drivers; get a glimpse of UPS’s busy Toronto distribution centre; and, learn proper packaging techniques from experts at The UPS Store. The result was the most widespread media coverage ever of UPS during the holiday season.

The Results
  • 1.
  • 52 conventional media stories generated
  • 2.
  • An overall program reach of 25 million, a 195 per cent increase from 2009
  • 3.
  • A total online reach of 8.5 million, including placement on the most prominent consumer websites
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