Media and Blogger Relations
Media and Blogger Relations
Digital and Social Marketing
Special Events
Sponsorship Management
Media and Blogger Relations
Media and Blogger Relations
Media and Blogger Relations
Community Relations and Public Sector
Media and Blogger Relations
Media and Blogger Relations
Issues and Reputation Management
French Communications
Digital and Social Marketing
Media and Blogger Relations
Stakeholder Relations
Strategic Planning and Counsel
Special Events
Sustainability
"APEX is comprised of highly-talented and highly-creative people with a keen sense of client relations - a must-have for any successful PR agency. I like that the team rises to a challenge over and over again using out-of-the box thinking."

Kellogg Canada

Case Studies

  • Client:
  • Samsung Electronics Canada Inc.
  • Project:
  • Samsung Metric Concert
  • Services:
  • Special Events

Samsung Mobile Canada was determined to make a grand entrance into Canada’s smart phone market in 2010. It needed to advance its objective to be Canada’s top manufacturer of Android-powered mobile devices with the launch of its new Samsung Galaxy S Vibrant. APEX helped it do that and more by coordinating a guerrilla-style pop-up concert at the intersection of Front and Yonge in Toronto featuring hit indie band Metric and a team of Galaxy S brand ambassadors. APEX ensured the concert would be a success by generating buzz in social media circles in the weeks leading up to the event, and securing prominent media coverage for the device on the day of the launch.

The Results
  • 1.
  • 10,000 consumers attended the event
  • 2.
  • Sales and pre-registrations exceeded 2010 projections by 30 per cent
  • 3.
  • Samsung became the top-selling, Android-powered smartphone in Canada by December 2010
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