Media and Blogger Relations
Media and Blogger Relations
Special Events
Special Events
Digital and Social Marketing
Special Events
Sponsorship Management
Media and Blogger Relations
Media and Blogger Relations
Community Relations and Public Sector
Media and Blogger Relations
Media and Blogger Relations
Media and Blogger Relations
Issues and Reputation Management
French Communications
Digital and Social Marketing
Media and Blogger Relations
Stakeholder Relations
Strategic Planning and Counsel
Special Events
Sustainability
"APEX is comprised of highly-talented and highly-creative people with a keen sense of client relations - a must-have for any successful PR agency. I like that the team rises to a challenge over and over again using out-of-the box thinking."

Kellogg Canada

Case Studies

With its Curve ID line of jeans, Levi’s revolutionized fit options for women. The new fit system offers three custom fits based on size AND shape.  For instance, a size 28 jean (based on waist measurement) is available in three selections to address variations in hip-to-waist ratio: one suited for straighter body types, one to fit women with balanced proportions, and one for curvier women.  To generate consumer awareness and media coverage for this revolutionary approach to the way women can shop for jeans, APEX Public Relations conducted national media relations and partnered with LOULOU Magazine to host consumer events in Vancouver, Toronto and Montreal.

The Results
  • 1.
  • Media pitching resulted in 28 stories, with a reach of 10 million and an MRP quality score of 90%
  • 2.
  • Media coverage highlights included magazine feature stories in FASHION, Elle Canada and Flare and broadcast segments on Global Television and CP24
  • 3.
  • Direct-to-consumer outreach resulted in three in-store parties with over 100 guests at each regional event, and strong product sales
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