"Their ideas are refreshing and allow us to explore opportunities outside of the 'UPS way' of doing things, yet are always focused on what our ultimate goals are."

UPS Canada

Case Studies

When Têtes À Claques, a hugely popular Quebec-based video website, posted a humorous skit featuring Pop Tarts, sales of the popular Kellogg’s breakfast item spiked. Kellogg’s challenged APEX to maximize the brand’s exposure and maintain the sales increase within the Quebec market. APEX’s French team used its intimate understanding of the market to develop a consumer promotion to be featured on the Têtes À Claques site. Quebecers were engaged to view the Pop Tarts skit and enter a contest. The results included soaring sales, more than 25,000 page views and close to 20,000 contest entries.

The Results
  • 1.
  • 25,217 total unique page views
  • 2.
  • 19,291 Quebecers entered the contest
  • 3.
  • 10,694 viral e-mails were sent
  • 4.
  • Strong sales growth for Pop Tarts during the contest, with an increase of more than 20 per cent by year’s end
  • 5.
  • Media reach of more than nine million; including coverage in Le Journal de Montreal, Canoe.ca and CBC Radio-Canada
  • 6.
  • IABC Ovation Award
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