- Jergens Overnight Fix
Jergens Overnight Fix Nightly Restoring Moisturizer was new to the highly competitive beauty market, so to make an impact, APEX thought big. To demonstrate that Jergens’ commitment to improving the lives of women through beauty runs deep, APEX created a philanthropic project: an all-night renovation at a local YMCA women’s shelter, an “overnight fix” that showed community and industry leadership. The Jergens team worked through the night with help from HGTV designer Lisa Canning and contractor Christian Pavey to transform the space.
- Nearly doubled the goal to reach 8 million Canadians with a final reach of 15,933,323.
- Number of stories: 29
- Coverage included major national magazine, newspaper and broadcast media such as The Globe & Mail, Style At Home, Lou Lou, Flare, Best Health, CBC and Toronto Breakfast Television.
- Winner of a 2012 IABC OVATION Award of Excellence for Special Events up to $50,000.