"Their ideas are refreshing and allow us to explore opportunities outside of the 'UPS way' of doing things, yet are always focused on what our ultimate goals are."

UPS Canada

Case Studies

BMO Bank of Montreal needed Canada’s wealthy boomers to know it understands their lifestyles and that to them retirement was no longer a definitive date but rather a gradual transition. APEX got the ball rolling in a big way by teaming up BMO with market research firm Ipsos-Reid to conduct the most comprehensive study of boomer retirement trends and perspectives. The results allowed APEX to generate a series of compelling story angles, events and social media initiatives that captured the imagination and ambitions of retirees and pre-retirees. The campaign was a national hit and dramatically exceeded BMO’s expectations.

The Results
  • 1.
  • The program reached 100.9 million Canadians through profile in the media
  • 2.
  • Media coverage far outpaced the competition
  • 3.
  • Program achieved an MRP score of 90 per cent