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APEX PUBLIC RELATIONS INTRODUCES A LITTLE SISTER TORONTO, November 25, 2004 – A part of APEX Public Relations refuses to grow up. Today, APEX Public Relations is launching Youth Edition, a new division focused entirely on youth marketing public relations. Youth Edition will provide services such as special events, street marketing, sponsorships and media relations. "Brands including Levi’s®, Coca-Cola, Nike, HMV, Fujifilm and Bioré® have relied on APEX for our expertise in reaching Canadian youth," says Tracey Bochner, Senior Vice President, APEX Public Relations. "Our strong youth public relations experience is the foundation for our new division. The Youth Edition team will work with clients to develop measurable campaigns that meet bottom-line objectives." Youth Edition will deliver the same level of expertise and results APEX clients have grown to expect – integrated marketing campaigns that get teens talking and buying. Whether it is for a brand that is established within the youth arena and hungry for a fresh approach, or one with little awareness among this cynical and savvy market, Youth Edition will help clients reach Canadian tweens and teens – a powerful group influencing billions in household purchases. Current APEX consumer marketing clients include ABSOLUT, Coca-Cola Ltd., KAO Canada (John Frieda, Jergens, Curel, Bioré, Ban), Fuji Photo Film Canada Inc., Grand & Toy, Kellogg Canada, Levi Strauss & Co. (Canada) Inc. and Tetra Pak. About APEX Public Relations Founded in 1998, APEX Public Relations specializes in marketing public relations, corporate communications and issues management. The APEX team is comprised of communications professionals experienced in consumer marketing public relations, advanced technology and corporate communications. -30- For further information:
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