APEX PUBLIC RELATIONS WINS
AGENCY OF THE YEAR
FOR SECOND CONSECUTIVE YEAR

TORONTO – June 3, 2008 – For the second consecutive year, APEX Public Relations has been chosen as Agency of the Year at the annual IABC Toronto OVATION Awards.

The award was handed to APEX at the IABC’s yearly gala on May 29, 2008 in addition to five other awards, including Mid-sized Agency of the Year and four awards of merit in various categories.

“We are thrilled to have been awarded this honour for the second year running,” said Pat McNamara, president of APEX. “This is a reflection of the dedication of our staff and the strong partnerships we have built with our clients.”

Over the past year, APEX achieved overall growth; added a number of new clients; retained all existing clients; received high ratings in client and employee surveys; and initiated a number of innovations including the APEX Influencer Report, a study analyzing consumers’ perception of media credibility and how it relates to media consumption.

IABC Toronto honoured APEX with awards of merit for the following campaigns:

Special Events:
Nike Canada: Nike Runner’s Lounge Launch Toronto

Marketing Communications:
Yoplait: The Launch of Yoplait Yoptimal Immuni +

Electronics and Interactive Communications
Kellogg Canada: Kellogg’s Pop Tarts Têtes à Claques

Media Relations
Second Cup: Second Cup Gives Canada a Cool Canadian Holiday

About APEX Public Relations Inc.
Founded in 1998, APEX Public Relations specializes in marketing public relations, corporate communications, advanced technology and issues management.  The APEX team is comprised of communications professionals experienced in strategy development, media relations, special event planning, employee communications and promotions.  Clients include: Bank of Montreal, Fuji Photo Film, Grand & Toy, Kellogg Canada, Levi Strauss & Co. (Canada) Inc., Nike Canada and Samsung.

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For more information please contact:
Sonia Prashar
APEX Public Relations
(416) 924-4442 / ext. 223
sprashar@apexpr.com

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