STANDING 'OVATION' FOR APEX PUBLIC RELATIONS:
AGENCY PICKS UP SEVEN AWARDS INCLUDING AGENCY OF THE YEAR
AT IABC OVATION AWARDS

TORONTO - May 9, 2007 - What a night! APEX Public Relations was honoured with seven awards at last night's 2007 IABC (Toronto) OVATION Awards gala including Agency of the Year, Mid-Size Agency of the Year and the People's Choice Award.

In honouring APEX with Agency of the Year, IABC noted that APEX was selected because of its long-term client relationships, 2006 account wins, strong human resources programs and its charitable commitment.

"I couldn't be prouder of the team here," said Pat McNamara, president of APEX. "This award is a testament to the passion, enthusiasm and great work the APEX team consistently brings to our clients, our agency and the community."

APEX also received two Excellence Awards in the Media Relations category:   one for the integrated marketing campaign it developed and executed with BMO Financial Group dubbed " Talking 'bout my Generation: BMO speaks to boomers about the new retirement"; and another for the multi-faceted public relations campaign for John Frieda's Frizz-Ease collection.   The BMO Financial Group program was also awarded the People's Choice Award.

IABC (Toronto) honoured APEX with awards for the following campaigns:

Media Relations:

  • BMO Financial Group: Talking 'bout my Generation: BMO speaks to boomers about the new retirement: Excellence
  • Kao Brands Canada Inc.: Frizz-Fighter--The Relaunch of John Frieda's Frizz-Ease Collection: Excellence
Marketing Communications:
  • Kellogg Canada and The Dairy Farmers of Canada: A Bicycle Built for .... A Tiger and a Cow!: Merit

Communication Skills, Publications:

  • Kao Brands Canada Inc.: Hot off the Press: KAO Media Report Gets a Fresh Look: Merit

About APEX Public Relations

Founded in 1998, APEX Public Relations specializes in marketing public relations, corporate communications, advanced technology and issues management.   The APEX team is comprised of communications professionals experienced in strategy development, media relations, special event planning, employee communications and promotions.   Clients include: Bank of Montreal, Fuji Photo Film, Grand & Toy, Kellogg Canada, Levi Strauss & Co. (Canada) Inc., Nike Canada and Samsung.

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For more information, please contact:
Sandra Da Silva
APEX Public Relations
416-924-4442 ext. 245
E-Mail:

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