APEX PUBLIC RELATIONS TAKES EIGHT INCLUDING
BEST OF SHOW AT THE 2005 ACE AWARDS

BMO Mosaik MasterCard Launch Voted Best PR Campaign for 2005

TORONTO – April 27, 2005 – APEX Public Relations took home eight awards at the Canadian Public Relations Society’s ACE awards ceremony last night, with one gold, two silver and four bronze award wins in various categories. The agency was also awarded the prestigious ‘Best of Show’ award for the launch of BMO Mosaik MasterCard’s travel rewards program.

“Winning ‘Best of Show’ for the second time in four years is quite an honour for APEX,” said Pat McNamara, president of APEX Public Relations. “This is a testament to our teams’ hard work and close collaboration with our BMO client throughout the campaign.”

Along with ‘Best of Show’, the launch of BMO Mosaik MasterCard’s travel rewards program was awarded Gold for ‘Product Brand Development Campaign of the Year’.

APEX also took home:

Silver Awards for:

• Nike Canada’s Think Fast: Uncovering Nike's Need for Speed
• Grand & Toy’s The New Reality: Grand & Toy unveils new retail direction

Bronze Awards for:

• ConAgra Foods Canada Inc.’s Turkey Timing:
  Making Butterball Stand Out in a Crowd
• Kao Brands Canada Inc.’s Be Brilliant:
  John Frieda Launches Brilliant Brunette
• Tetra Pak’s Healthy Eating Notebook
• BMO Mutual Funds, Money Talks Magazine:
  Special Report for the 2004 RRSP Season

“Knowing how tough the competition was this year, capturing eight awards is quite an accomplishment for APEX,” said McNamara. “I’m very proud of our team’s creativity, strategic thinking and excellent work.”

The CPRS ACE awards were presented last night at the Arcadian Court in Toronto.

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For more information, please contact:
Pat McNamara
President
APEX Public Relations
Phone: (416) 924-4442
E-Mail:

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