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APEX PUBLIC RELATIONS TAKES HOME SIX TORONTO - April 26, 2007 - It was quite the night for APEX Public Relations at the 2007 CPRS (Toronto) ACE Awards, which took place yesterday at the Arcadian Court. The agency was recognized with six awards, including three gold awards. APEX was honoured for the integrated marketing campaign it developed and executed with BMO Financial Group. Dubbed " Talking 'bout my Generation: BMO speaks to boomers about the new retirement," the campaign won gold both in the Media Relations and Brand Development Campaign of the Year categories. APEX's multifaceted public relations campaign for John Frieda's new Frizz-Ease collection also won gold in the Media Relations category. "We are extremely proud of the innovative work executed on behalf of all our clients," said Pat McNamara, president of APEX. "Winning gold awards for both BMO Financial Group and John Frieda's Frizz-Ease collection, part of Kao Brands Canada Inc., really reflects the partnership we've built with them. They continually challenge us to develop new, creative and innovative methods to speak to their target audiences." CPRS (Toronto) honoured APEX with awards for the following campaigns: Media Relations:
Brand Development Campaign of the Year:
New Product or Service Launch Campaign of the Year:
About APEX Public Relations Founded in 1998, APEX Public Relations specializes in marketing public relations, corporate communications, advanced technology and issues management. The APEX team is comprised of communications professionals experienced in strategy development, media relations, special event planning, employee communications and promotions. Clients include: Bank of Montreal, Fuji Photo Film, Grand & Toy, Kellogg Canada, Levi Strauss & Co. (Canada) Inc., Nike Canada and Samsung. -30- For more information, please contact: [BACK] |